Changan Automobile, a leading Chinese automaker, recently announced its plan to officially enter the European market in 2025. This milestone marks a significant step in Changan’s global expansion strategy and underscores its ambition to showcase the strength of "Made in China" on the international stage.
During a recent institutional briefing, Changan Automobile outlined key overseas initiatives planned for 2025:
1. Southeast Asia: The Rayong Plant in Thailand will commence operations, marking the beginning of Changan’s globalization 2.0 strategy.
2. European Market: A European brand launch event will be held, officially marking Changan's entry into the European market. The initial focus will be on electric and hybrid vehicles to meet growing demand for green mobility in Europe.
3. CIS Region: KD projects in Kazakhstan and Uzbekistan will be fully operational, offering a diverse range of models tailored to local markets.
4. Latin America: A subsidiary will be established in Brazil to strengthen Changan’s footprint in the Latin American market.
5. Middle East and Africa: The introduction of CHANGAN, DEEPAL, and AVATR brands will be fully implemented, advancing the company’s presence across these regions.
Changan Automobile aims to deliver high-quality, intelligent, and eco-friendly products to global consumers. The company will enhance its localization strategy in R&D, manufacturing, and sales to ensure that its offerings are closely aligned with the preferences and needs of regional markets.
In recent years, Changan has made significant advancements in new energy and intelligent driving technologies, earning widespread recognition in the domestic market while building competitive strength globally. This accelerated overseas expansion further highlights Changan’s international vision and its position as a leader among Chinese automotive brands. Looking ahead, Changan Automobile will continue to deepen its exploration of international markets, bringing more innovation and value to global consumers while contributing to the sustainable development of the global automotive industry.
